It is quite easy to create any marketing  material. The tough  part is getting the attention of your target  audience.  You may think  printing inserts is easy to do and require very  little planning but  think again.    
Such type of marketing material need more  work than you may think.  Take  time to create the layout before you  actually send them for printing.
Here are several questions to  guide you in creating an insert. Why are  you making such?  Think about  it.  Do you really need such type of  material? Maybe you need a  brochure or something else. Think about the  type of people you are  going to target.  Are you targeting older,  working individuals? Have it  placed in a newspaper, then.  Are you  targeting young teens? Have it  placed on a magazine for teens, then.  Next is, where do you want to  place them? This is incorporated with your  target market.  If you can  answer who your target audience (majority of  the type of people) is  then you can think about where you want to place  them.  If you are  targeting businesspeople, then you should consider  inserting your  prints on business-oriented newspapers.
You may already have ideas  floating around your pool of thoughts.  So  pick some up, keep in mind  who your target market is and where you will  insert it. When you have  already put your ideas together, draft a layout  of how envision the  insert.  It does not have to be perfect or done  artistically (if you  intend to do it yourself and not pass it to be  worked on by  professionals).  You can just place colors or pictures in a  particular  area and pinpoint where you want the wordings to be. Find  great shots  of your items or better yet, have a professional  photographer take a  picture of something that represents what you want  to showcase. Colors  are everything.  It gives your insert the impact it  deserves.  Colors  blended correctly or put together in such a manner  that it looks  pleasing to the eyes is the best bet for a good  professionalized  insert.  What are you selling? Are you informing people  of something?  Make sure all your information is update and has no  grammar or  typographical mistakes.  So after drafting, do another check.
How  large is your target market, do you have enough budget to have so  many  printed right now? Media advertisements is a form of investment but  if  done unprofessionally will get you no results.  So budget wisely.  Then,  find a good designer who will listen to your needs, give you   professional opinions and combine everything in one great artwork.  Find   someone artistic but also business-minded.  They need to understand  the  needs of the consumers too. Professional printers would most likely   give you a good deal.  Do not expect a very low price. Do not be that   stingy if you want high quality. Expect to pay a little extra on it.   It  should not go overboard though so make sure you canvass for prices   first and then compare prices.  Printing is competitive so haggle but be   realistic.
Producing a professionally printed insert will take  you a little longer  and may turn into a disaster if neglected or  unnoticed.  Turn to  professional printing services by looking for a  good and reliable  printer.  They will not only give you a good price  they will also give  you that touch of professionalism you deserve.

