It is quite easy to create any marketing material. The tough part is getting the attention of your target audience. You may think printing inserts is easy to do and require very little planning but think again.

Such type of marketing material need more work than you may think. Take time to create the layout before you actually send them for printing.

Here are several questions to guide you in creating an insert. Why are you making such? Think about it. Do you really need such type of material? Maybe you need a brochure or something else. Think about the type of people you are going to target. Are you targeting older, working individuals? Have it placed in a newspaper, then. Are you targeting young teens? Have it placed on a magazine for teens, then. Next is, where do you want to place them? This is incorporated with your target market. If you can answer who your target audience (majority of the type of people) is then you can think about where you want to place them. If you are targeting businesspeople, then you should consider inserting your prints on business-oriented newspapers.

You may already have ideas floating around your pool of thoughts. So pick some up, keep in mind who your target market is and where you will insert it. When you have already put your ideas together, draft a layout of how envision the insert. It does not have to be perfect or done artistically (if you intend to do it yourself and not pass it to be worked on by professionals). You can just place colors or pictures in a particular area and pinpoint where you want the wordings to be. Find great shots of your items or better yet, have a professional photographer take a picture of something that represents what you want to showcase. Colors are everything. It gives your insert the impact it deserves. Colors blended correctly or put together in such a manner that it looks pleasing to the eyes is the best bet for a good professionalized insert. What are you selling? Are you informing people of something? Make sure all your information is update and has no grammar or typographical mistakes. So after drafting, do another check.

How large is your target market, do you have enough budget to have so many printed right now? Media advertisements is a form of investment but if done unprofessionally will get you no results. So budget wisely. Then, find a good designer who will listen to your needs, give you professional opinions and combine everything in one great artwork. Find someone artistic but also business-minded. They need to understand the needs of the consumers too. Professional printers would most likely give you a good deal. Do not expect a very low price. Do not be that stingy if you want high quality. Expect to pay a little extra on it. It should not go overboard though so make sure you canvass for prices first and then compare prices. Printing is competitive so haggle but be realistic.

Producing a professionally printed insert will take you a little longer and may turn into a disaster if neglected or unnoticed. Turn to professional printing services by looking for a good and reliable printer. They will not only give you a good price they will also give you that touch of professionalism you deserve.

Author Byline: 

Kaye Z. Marks is an avid writer and follower of the developments in inserts and inserts printing that help businesses in their marketing and advertising campaigns.

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COPENHAGEN: Denmark on Thursday began a campaign to reclaim friends in Muslim countries, pledging to host a conference on religious dialogue and help finance a UN program aimed at overcoming prejudices between Islam and the West.

The move comes after weeks of violent protests against the 12 Prophet Muhammad cartoons that have damaged Denmark's reputation in the Islamic world. The drawings were first published in a Danish newspaper in September, but have since been reprinted by other media, mostly Western.

The Danish foreign minister, Per Stig Moeller, said a panel of Islamic and Christian scholars and clerics would be invited to take part in the conference in Copenhagen on March 10.

"Although we may disagree on some issues, including the significance of inherent values in European societies, there are undoubtedly more issues that bind us together than separate us," Moeller said in a videotaped statement that was sent to Arabic media and posted on the Foreign Ministry's Web site. "But we have to reflect on lessons learnt from the past weeks and months."

The conflict over the cartoons simmered for months before it erupted into violent protests, flag burnings and attacks on Danish and other Western embassies in several Muslim countries. Dozens have been killed in the protests. Denmark temporarily closed its embassies in Lebanon, Syria, Iran, Indonesia and Pakistan.

Today in Europe
Russia and Ukraine reach pact on gas deliveriesArrests of officers in Turkey stoke uneasinessCardinal angers Israel with Gaza remarksPanelists at the conference would include Amr Khaled, a moderate Egyptian preacher; Karsten Nissen, a Danish Lutheran bishop; and two Danish scholars. The grand mufti of Egypt, Ali Gomaa, would also be invited, said Ole Woehlers Olsen, one of the organizers.

Moeller said Denmark would give "a significant financial contribution" to the Alliance of Civilizations initiative launched by the United Nations to resolve cultural and religious differences between the West and the Islamic world. The government would also support an Islamic festival in Copenhagen in August.

Experts said the announcement indicated a shift in Denmark's response to the crisis, which previously focused on damage control and correcting what Prime Minister Anders Fogh Rasmussen has called an unfair portrayal of Denmark as an intolerant country.

Joergen Baek Simonsen, a Danish expert on Islam and one of the invited panelists, said the move indicated "a more offensive strategy, presenting Denmark as a country that wholeheartedly supports dialogue and mutual respect."

The 12 cartoons were first published in newspaper Jyllands-Posten on Sept. 30. One of them shows the prophet wearing a turban shaped like a bomb with a lit fuse. Islam widely holds that representations of Muhammad are banned for fear they could lead to idolatry.

Fogh Rasmussen has condemned attempts to demonize religious groups and expressed sympathy for Muslims who felt offended by the drawings. However, he has insisted the government cannot interfere with Denmark's independent media.

On Thursday, the prime minister said that ending the uproar may require a "solution within the United Nations." He did not give details.

The Danish government has been widely criticized for not taking a stronger stance against the cartoons in the early stages of the conflict.

In an interview published Thursday, the Egyptian foreign minister, Ahmed Aboul Gheit, said Denmark ignored his warnings that the conflict could escalate.

"The message from your foreign minister was 'No, no and no,'" Aboul Gheit was quoted as saying in the Copenhagen newspaper Politiken. "'If there is a case, you can raise it in court,' he said."

In his statement, Moeller said the government was planning a range of initiatives to promote "respectful dialogue," partly drawing on advice given by Muslim countries.

"In Denmark there is a genuine respect for the religious feelings of other people and we acknowledge that many Muslims felt gravely insulted by these controversial drawings," Moeller said.

Jyllands-Posten has apologized for offending Muslims, but stands by its decision to print the drawings, citing freedom of speech.

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